According to the "China Sports Social Industry Development Research Report" released by iResearch, users have a high market demand for sports nutritional supplements. 78.8% of sports users have taken nutritional supplements, among which sports drinks and vitamin and mineral series are the majority. , accounting for 52.5% and 42.6% respectively, indicating that users’ needs are mainly focused on promoting energy metabolism and relieving fatigue, and the demand for special functions is not obvious. In addition, in terms of sports consumption, sports users spend an average of 543 yuan on nutritional supplements every month, which is similar to the average monthly expenditure on food and beverages.
Source: "Research Report on the Development of China's Sports Social Industry Industry"
We see that fat-reducing and muscle-building supplements are onlyAccounting for 14.4% and 12.3%, this shows that most domestic fitness people are still in the "novice stage". In the future, with the growth of "experienced" fitness people, the explosion of this market is just around the corner.
Total number of domestic fitness club members
Source: Orient Securities Report
The year-by-year increase in the total number of domestic fitness clubs and club members provides certain confidence for the future increase in fat-reducing and muscle-building supplements. Because generally speaking, people who choose fitness clubs are more likely to choose fat-reducing and muscle-building supplements than mass fitness groups such as running and mountain climbing.
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